Keynote Speakers

Su Mathews Hale

CEO and Chief Creative Officer
Su Mathews Hale Design

Topic: Coming Soon

Thriving at the intersection of graphic design and brand strategy for over two decades, Su Mathews Hale effectively harnesses the power of design to solve even the most enigmatic business challenges. With her warm personality, unwavering composure and highly intuitive leadership style, she is lauded for being an inspiration to work with. Her thoughtfulness combined with her talents have attracted a breadth of notable clients, including eBay, Samsung, Citibank, Walmart, Disney, Hawaiian Airlines, Hyatt, Taco Bell and Hersey’s.

A former senior partner and creative director in design at Lippincott, Su spearheaded multiple global projects pushing the boundaries of brand creation and identity development. She served as creative director on the famed Walmart rebranding—a large-scale repositioning and revitalization engagement that contemporized the retail giant while maintaining its rich heritage. She also led her team to a refreshed brand identity of eBay that signaled strategic changes throughout eBay Marketplaces and a cleaner, more contemporary experience.

A frequent speaker and design judge, Su was featured as a “Symbol Master” by AIGA and was selected by Graphic Design USA as one of the 2013 “People to Watch.” Her work has been published in numerous publications and award programs. She is currently serving on the ArtCenter board of trustees and is past President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history.

A New York transplant, Su has designed her business so that her beloved NYC requires her presence every few weeks. Not surprisingly, design is an enduring theme in her life and spills over to her living space where she keeps her son Chace’s stuffed animals artfully arranged by hue. A foodie and lover of fashion, Su combined the two to create a set of coffee mugs honoring her favorite shoe designers. A little moo with your Jimmy Choo? Thankfully her husband Brooks heartily embraces her endless design obsessions.

Stefan Mumaw

Director of Narrative Strategy
First Person

Topic: Storybuilding: Using Stories to Connect Brands to Humans

Stefan Mumaw is the Director of Narrative Strategy at First Person, a San Francisco headquartered story and experience design shop. He has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, as well as Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.

Michael Donnelly

Director, Business Development

Topic: Coming Soon

Bio coming soon.

Breakout Sessions

Monique Farmer

Director of District Communications
Omaha Public Schools

Topic: Coming Soon

Bio coming soon.

Greg Daake

Principal & Creative Director

Topic: Bringing 10,000 people together as one.

Greg Daake is a senior brand consultant who has spent his 23-year career helping institutions with their brands. He is considered a thought leader in the field of institutional branding. He’s a regular speaker at industry events and has authored many works on the subject of rebranding. His company, Daake, is a national design company on a mission to help brands transform what is — to what could be.

Heather Cross

Design Program Manager

Topic: Intro to Design Thinking

A former designer from Nebraska, Heather Cross now runs operations for Facebook’s Entertainment design team. Often the first in her role, Heather has scaled multiple design teams—from small startups to companies as large as Google. Heather believes the best products are built with empathy and diversity. She has lived in San Francisco for 7 years.

Jen Landis

Vice President and Executive Creative Director at KidGlov
Founder of Pincurl Girls

Topic: Starting up a Socially Responsible Company

Jen Landis is the Vice President Executive Creative Director at KidGlov, a group of boutique advertising agencies and the founder of Pincurl Girls, a socially responsible company with the mission of supporting and inspiring girls to confidently and courageously go after their dreams.

Jen is the current president of the Lincoln American Advertising Federation and past chair of an Arts and STEM girls summer camp called Camp Summergold. She recently joined the Advisory Board for Girls, Inc.

Last year, Jen received Lincoln’s Inspire Award for Excellence in Entrepreneurship for her work with Pincurl Girls at Nelson Mandela Elementary in Omaha. The Inspire Awards celebrate women who have truly excelled, not only in their professional lives, but also as leaders and role models.

ON Brand Diversity Panel

Lindsay Decker

Avenue Scholars Foundation

Lindsay Decker’s passion is centered around using empathy as a tool to relate with those around her. This is evident in her current position working in Business Outreach at Avenue Scholars Foundation, where she connects low-income students to internship opportunities that help them become career-ready. At one point in life, Lindsay thought empathy was her greatest weakness, but she discovered it was her greatest strength in the Marketing world. Before working at Avenue Scholars Foundation, Lindsay connected with campaign target audiences while working in Advertising, and managing digital campaigns at WoodmenLife.

Lindsay’s prior community leadership includes serving on the Urban League of Nebraska Young Professionals Leadership team, as well as an alumna of the Empowerment Network’s Redefine the Game Institute. She has a Bachelor’s in Communications with a major in Journalism and a concentration in Public Relations and Advertising from the University of Nebraska Omaha. 

Outside of the office, Lindsay enjoys teaching yoga at the Lotus House of Yoga and at the Highlander.

Daryl Anderson

Creative Director
Clark Creative Group

Daryl Anderson is an award winning multidisciplinary creative director with over 20 years experience in art, design, branding and strategy. He graduated from Northwest Missouri State University and received a Bachelor of Fine Arts with emphasis in illustration and Graphic Design with a minor in advertising. Daryl’s career has included working in such industries as fashion and beauty, food and grocery, and health care. After honing skills in critical thinking, brand development and management from the inside out, he was nabbed by Clark Creative Group to serve as Creative Director. When he’s not collaborating with his creative team in stand-out award-winning marketing, he spends his time immersing himself in art and travel, or sometimes just outside playing in the dirt.

Quote to live by: “When we strive to become better than we are, everything around us becomes better, too.” ― Paulo Coelho

Nannette Rodriguez

Associate Vice President for Marketing,
Brand and Communication
Metropolitan Community College

Nannette Rodríguez joined Metropolitan Community College in 2016, as the youngest member of the President’s Cabinet in the institution’s 45-year history. A veteran entrepreneur, advertising agency executive (Integer Midwest, VIVAMEDIA, Innova) and former Fortune 500 brand manager (Nationwide, Mutual of Omaha Bank), Rodríguez oversees the Office of Marketing, Brand and Communication, a group of 14 professionals responsible for all marketing and communications activities for the College. Together with her team, Rodríguez has modernized MCC marketing, resulting in increased brand awareness and enrollment, bucking the national attrition trend.

Rodríguez was born and raised in San Juan, Puerto Rico, holds a BA in advertising from Bradley University, a MA in integrated marketing from Drake University and was selected as a 2019 National Community College Hispanic Council Fellow – a leadership incubator, producing top Hispanic leaders in community colleges nationwide. Rodríguez is an avid age group triathlete and Crossfit junkie. She is married to Tena Hahn-Rodríguez, is a parent to daughter Josephine and dog mom to Roxie and Chewie.


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