8:00 – 9:00 a.m.
Creighton University’s Mike & Josie Harper Center | On the 4th floor
Continental Breakfast Provided
9:00 – 9:10 a.m.
9:10 – 10:00 a.m.
Mastering Motivation – Whitney Warne
Motivation is not one-size-fits-all. Our growing virtual and hybrid workplaces call for emotionally intelligent, adaptive leaders to master personalized motivational strategies. To meet this challenge, Whitney shares a valuable framework leaders can use to foster personal self-awareness for themselves and give deep insight into effectively motivating their teams.
This talk explores the difference in effectiveness between extrinsic and intrinsic motivation, shares the Enneagram as a tool for mastering intrinsic motivation, and walks the listener through a set of questions for connecting with anyone’s motivational core.
10:00 – 10:10 a.m.
10:10 – 11:00 a.m.
Morning Breakout Speakers
Community Conversations: Advertising with a Purpose – Elizebeth Murphy, Norberto (Rob) Ayala-Flores, Shelton Crouch, Lyn Wineman, Quanecia Fraser (moderator) – Harper 2057
For brands looking to drive true change, marketing should be more than just a glossy coat of paint. In this discussion, panelists will share how to develop purpose-driven communications that are backed by community input, sing to the right audiences, and stay mindful of cultural differences and accessibility every step of the way.
Developing a Content Strategy – Alison Pfaff-Hearst Story Studio – Harper 2045
In this session you will learn how to harness the power of storytelling and how it can be employed to connect with audiences on a deeper level, evoke emotions, and drive engagement. We will review how to implement techniques that resonate with your target audience and differentiate your brand through emerging content formats, including high-impact storytelling, interactive experiences, podcasts, and more.
Winning the Hearts and Wallets of Your Audience – Mary Ann O’Brien – Harper 4067
Do you have a best friend in marketing? If not, it might be time to make one. In business and life, success is a game of inches. Today, the inches that determine the difference between domination and just showing up to play are fought for and won by teams who understand that their business plan and marketing plan are the same.
Winning the hearts and wallets of customers requires data scientists and marketing leaders to truly understand who they are and why they matter to your customers. This engaging presentation will ask:
- Who owns the customer experience within your organization?
- How do you use research, discernment, experience, data and intuition to find meaningful connections that attract employees and customers?
- How do you track ROI and determine the contribution marketing is making to the bottom line?
Telling Your Customers’ Stories – Regina DeMars – Harper 2046
One of the most effective — and enjoyable — communication styles is storytelling. Audiences love a good story; they love it even more when they can picture themselves in it. Despite this, many brands focus their marketing communication efforts around themselves: products, services, awards, and all that. Those are all important things to communicate, but brands can easily miss out on conveying the real-world impact they deliver for their customers. At FNBO, we believe in championing the stories of the customers we set out to help every day, in a way that showcases the value of the business relationships we build. Demonstrating these relationships and their real-life impact is a top focus for my team. Learn how you can do the same with your brand.
11:00 – 11:30 a.m.
Lunch/ Networking Break
11:30 a.m. – 1:00 p.m.
Advertising Through Uncertainty – Katie Risch
New unexpected market factors have left advertisers and marketers in a new age of uncertainty. Brands have been pulling back budgets and advertisers are left to think, what do we do next?
This presentation will help breakdown how advertisers and marketers can approach the complexities of this continued economic downturn with the following:
- A breakdown of key consumer categories that form from times of economic hardship.
- Best practices for how marketers and advertisers can take action in the face of an unpredictable marketplace
1:00 – 1:10 p.m.
1:10 – 2:00 p.m.
Afternoon Breakout Speakers
AI Driven Success: Embracing the Future of Business Today – Chris LaCroix – Harper 4067
Explore the fascinating world of artificial intelligence in this insightful introduction designed for those new to the field. Discover how AI can significantly influence business growth and operational efficiency, paving the way for robust, future-ready strategies. A must-attend session for anyone keen on harnessing the transformative power of AI.
What’s Your Type – Sean Flattery – Harper 2045
Fonts have personality, and that personality ought to carry through in public-facing brand ambassadors (employees, leadership). As in, if your logo and typeface are bright and friendly, maybe the person answering your phone should make an effort to not sound like they haven’t seen the sun in 100 years.
Persuasion by Personality Style – Whitney Warne – Harper 2057
The Enneagram conversation continues, but this time we’re bringing Arisotle in for backup. Ever wonder why some people are persuaded by facts, while other people respond best to stories, and some people don’t seem to be persuaded by anything at all? This keynote breaks down the three components of Aristotle’s Art of Persuasion, Logos, Pathos, Ethos and pairs them with the Head, Heart and Gut triads of the Enneagram, to create deeper insight and actionable next steps to getting your audience on your side.
Community and Risk in Entrepreneurship – Abiola Kosoko – Room 2046
Unveil the intricate balance between risk-taking and community alignment in the entrepreneurial journey with Community and Risk in Entrepreneurship. This talk highlights the importance of local engagement, the calculated risks associated with start-ups, and how to weave them together for a robust entrepreneurial strategy. Ideal for aspiring entrepreneurs and seasoned business owners alike, seeking to enrich their understanding of community-focused risk management.
2:00 – 2:10 p.m.
2:10 – 3:00 p.m.
The Business of Who: Your Story is Your Success – Ross Asdourian
The Business of Who is a concept that uses your story as an essential asset to your business, whether you’re the CEO or the marketing specialist. Identity is the foundation of marketing, purpose, and community. Taking the time to examine who you are and who you want to be builds a strong foundation for your (and your customer’s) story. When you understand what a story is, both in and out of the classroom, you will recognize the power of your own. Why you do what you do matters, and it creates a connection between the business and your customers that goes well beyond the transaction.
3:00 – 3:30 p.m.
Networking & Closing