Agenda

8:45 – 9:00 a.m.

Zoom Session Opens • Coffee Line

9:00 – 9:10 a.m.

Welcome • Introduction

9:10 – 10:00 a.m.

Kickoff Keynote

How To Boost Your Creativity With Intense Silliness

Andy Boyle (Chicago Sun Times)

As communication professionals, we all sometimes get a bit too serious when developing ideas or thinking through how to solve problems. Andy will show you how to get out of that mindset—how to turn off your editor brain, the part of you that says your ideas aren’t good enough or they’re just flat-out bad—and turn on your jester brain, the true innovative center of your mind, through some fun exercises. By the end of this talk, you’ll know how to allow yourself to be more playful, expand your creativity and give yourself the power to say YES! to new and exciting ideas.

10:00 – 10:10 a.m.

Coffee Break

10:10 – 10:50 a.m.

Morning Breakouts

#1
Brand Archetype

Greg Daake (Daake)

#2
Content Marketing (The Real Deal)

Mary Kate Gulick (KidGlov)

#3
Creating Inclusive Cultures Through
Internal Communications

Panel Discussion:

Megan Longo (Buildertrend)
Liz Ernst (Quantum Workplace)
Brei Wagner (Spreetail)

Creating Inclusive Cultures Through Internal Communications – Diversity in an organization leads to stronger teams, increased productivity and greater innovation. But inclusion is what connects people to the organization and makes them want to stay. Panelists will share tips for fostering a company culture where everyone feels valued and internal communications strategies for staying connected virtually and beyond.

#4
Open Discussion & Networking Room –
Beginning or Building Your Career

Jamie Stricker (LinkedIn)

11:00 – 11:30 a.m.

Grab Your Lunch • Networking Break

11:30 a.m. – 1:00 p.m.

Lunch Keynote

I don’t want to talk about DE&I either. The perfect time to talk about it.

Derek Walker (Brown & Browner)

No one really wants to talk DE&I in advertising. Talking race in America makes us so uncomfortable. Well, it is time for us all to be uncomfortable. Clients have accused agencies of being stale and predictable in their thinking, that we are not providing anything new or different. Well, how can we if the people who are creating the work for clients are all the same? Diversity, equity and inclusion are not feel-good initiatives, they are sound business principles. It has been proven that more diverse teams produce more creative and effective work. Let’s talk about how to do this.

1:00 – 1:10 p.m.

Coffee Break

1:10 – 2:00 p.m.

Afternoon Breakouts

#1
Devin Owens (Less The Agency)

#2
Regional Case Study

#3
Breaking Through the Noise: The Keys to Social Media Success in 2021

Panel Discussion:

Emily Mazurek (Bailey Lauerman)
Regina DeMars (FNBO)

More Coming Soon!

Breaking Through The Noise: The Keys to Social Media Success in 2021 – Social media isn’t a new strategy in the world of PR, but it’s ever-evolving. And if 2020 taught brands anything, it’s that social media can be a lifeline (or sinking ship) between you and your customers. Social media experts will discuss how to break through the noise, craft engaging content that sings to the right audience and mindfully approach the latest trends and causes.

#4
Open Discussion & Networking Room –
Embedding Diversity, Inclusion and Equity in the Creative Community

2:00 – 2:10 p.m.

Coffee Break

2:10 – 3:00 p.m.

Afternoon Keynote

Design

Lisa Babb (AIGA National Board)

3:00 – 3:30 p.m.

Closing, Happy Hour & Networking