Agenda

8:00 – 9:00 a.m.

Registration

9:00 – 10:00 a.m.

General Session: Opening Keynote

Christopher Ferrel
I’ve Got No Screens: Internet’s Screenless Future

What does the Internet look like without screens? We are about to find out.

Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 56 million screenless devices like Google Home and Amazon Echo are expected to ship worldwide this year. For some, screenless digital time will eclipse digital screen time.

What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.

10:00 – 10:30 a.m.

Networking Break

10:30 – 11:30 a.m.

Morning Breakouts

ON Brand Women’s Leadership Panel

We’re bringing together some of Omaha’s female leaders to discuss the modern workplace and how women can contribute and make their voices heard. This session is sure to be one of the most unique of the conference, so plan to attend and ask questions.

John Kreicbergs
Apps & Taps: Gamifying Event-based Brand Engagement with Digital Apps

Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric of the event itself is key.

Join John Kreicbergs, the marketing co-chair for Kansas City’s award-winning Boulevardia festival, app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights the hows and whats/dos and don’ts of digital brand engagement for festivals. Learn about the key components of event-based digital marketing, how principles of game design and player engagement can be applied to attendee activation, and how sponsors and events can mutually benefit.

Cathy Solarana
Brand Therapy

Clients, from international giants to small yet feisty nonprofits, come with history, otherwise known as baggage. Brand therapy is all about teaching problem solvers and managers how to guide the client through the creative process to make strong connections and successfully complete projects.

Learn how to facilitate and manage the client relationship from the start, how to navigate challenging interactions and influence the clients’ point of view.

Participants will emerge with renewed skills in project planning, active listening, collaboration, mindfulness and problem-solving — gleaned from my 20+ years of experience and research in branding, strategy and communications.

11:30 – 1:00 p.m.

General Session: Keynote Luncheon

Elizabeth Edwards
Speak to the 11th Octave to be Heard Through the Noise

Do you know the top ways to create unity among customer audiences, fueling both brand awareness and brand love? Have you seen how behavior-based strategies are getting haptic communication into the hands of their customers? In this session, attendees will hear examples of how behavioral data can be used to strategize and fine-tune messages and demonstrate how rooting communication initiatives in the science of the human mind creates record-breaking results.

1:00 – 1:30 p.m.

Networking Break

1:30 – 2:30 p.m.

Afternoon Breakouts

ON Brand Creative Panel

Where else will you get a chance to hear from some of Omaha’s most creative minds in one room? During this session, you’ll learn about best practices, finding a creative spark, and what makes a strong brand.

Ryan Manchee
Storytelling with Media: How Great Creative Drives Performance

The most successful digital campaigns take more than just a well-planned media buy, but also incredible creative. More brands and agencies are identifying new ways to ensure creative has a greater priority in their digital campaigns, and using data to enrich the messaging for a greater level of personalization.

Consumer demand has only reinforced the need for less generic experiences, and more customized messaging. In this presentation, learn how data driven creative can not only better connect with your consumers, but lead to improved performance of your media campaigns.

Sean Campbell
What do dogs, smart devices and “Shark Tank” have in common? Find out in this unique rebrand story.

Sean will give you insight into the ongoing rebrand of pup•eeze, a tech start-up from Boulder, Colorado, that has created a lot of buzz online with its innovative smart collar device for dogs. After being approached by “Shark Tank” to appear on the show and by Google to take part in a free AdWords program, the company founders reached out to SKAR with an urgent request – help us create a new name and logo. And by the way, we need it yesterday. Challenge accepted.

Let’s face it. People feel guilty leaving their pets at home when they go to work. Pup•eeze smart collars are designed to provide a happier and more comfortable life for dogs and their owners. The device adheres to a dog collar and can be accessed via a mobile app, which allows the owner to monitor the dog’s temperature, location, barking activity and more. The app can connect to more than 100 smart home devices, including lights, thermostat, music, TV and Amazon Echo.

Get ready as Sean unleashes a unique rebranding story that features valuable tips and techniques for launching a new company or promoting a current one.

2:30 – 3:30 p.m.

General Session: Closing Keynote

Nicole Frantz
What Freaks You Out?

Are you stuck? Are you achieving all that you want to be? Does it feel like you can’t get to the place you would like to be?

Learn how fear gets in our way, interferes with our creativity, and keeps us from reaching our goals.

3:30 – 5:00 p.m.

Networking Reception

ON Brand branding and design by Webster