Agenda

8:00 – 9:00 a.m.

Registration

9:00 – 10:00 a.m.

General Session: Opening Keynote

Su Matthews Hale
The Refresh. The Evolution. The Revolution.

In a world where fast consumption and disposability dominate, marketers are looking for a well-defined, dynamic brand that is modern in its offering while leveraging its equity and echoing its authenticity.

Having carved a career at acclaimed design and branding firms Pentagram and Lippincott prior to opening her own agency, Su Mathews Hale Design, Su puts her decades of experience to good use harnessing the power of strategy and design to solve the most enigmatic business challenges. Whether it’s a brand refresh for a global icon, an evolution for a company pivoting into new markets or a complete revolution for a brand losing its dominance, Su Mathews Hale has been there, found strategic design solutions and launched memorable brands.

Su will share insights on why companies rebrand, tips on how to create brands to solve tough business problems, and how design is evolving in today’s fast changing landscape.

10:00 – 11:00 a.m.

Morning Breakouts

ON Brand Influencer Panel

If you have heard of the Fyre Festival then you likely have heard about influencer marketing. This channel continues to evolve as brands and agencies take a closer look at what works and what doesn’t. Join the discussion as we hear from experts who have been able to successfully navigate this space.

Monique Farmer
How Omaha Public Schools Get Their Messages Across – Without Breaking the Bank

Monique will discuss planning strategic communication plans for a large organization while still operating on a small budget. This session will provide a behind the scenes look into doing more with less and still getting results!

Greg Daake
Bringing 10,000 people together as one

This is the case study and behind the scenes story of rebranding Nebraska Medicine and UNMC (The University of Nebraska Medical Center). I will share the process, the challenges, the lessons learned, the results and hopefully a few nuggets of wisdom that can help you.

Adobe
Building Your Online Brand: How to Stand Out in a Crowd

As a designer, you produce new concepts, sketches, comps, and final artwork every day. Wouldn’t it be nice if you had a simple, painless way to share that work with the rest of the world. Behance is the leading online platform for showcasing and discovering creative work. Learn how easy it is to share work directly from your favorite Creative Cloud apps, build your presence, create an online portfolio, find an audience and get noticed.

11:30 – 1:00 p.m.

General Session: Keynote Luncheon

Stefan Mumaw
Chasing the Monster Idea

In advertising, ideas are our currency. We generate them everyday. Most are small, average, perhaps even puny. Occasionally, we create ideas that have size, shape and form. Then there’s the select few that we truly believe are monster ideas, the type that change behaviors, shake landscapes and spawn copycats. Monsters are rare and, as such, are prized. We all want to generate more monster ideas but monsters can be anything, we have no idea what they look like. What makes a monster idea? Better yet, how can I know that my idea has what it takes to grow monstrous? Chasing the Monster Idea author Stefan Mumaw will show you what monster ideas look like, he’ll teach you the seven characteristics you need to look for in your ideas to let loose their monster potential and he’ll reveal the reaction all monster ideas should aim to evoke in their audience: curiosity. In our industry, we can choose to chase dogs or we can choose to chase monsters. If you generate ideas for a living or simply want a measuring stick to help predict if your idea is as big as you think it is, Chasing the Monster will help you sharpen your pitchfork, gather a mob and identify the dogs from the monsters.

1:00 – 1:30 p.m.

Networking Break

1:30 – 2:30 p.m.

Afternoon Breakouts

ON Brand Diversity Panel

Diversity and inclusion aren’t just buzzwords. The impact to any business is very real. Our panelists will be discussing advertising hits and misses along with providing a perspective on what you can do to elevate your message to an ever increasing diverse consumer.

Heather Cross
Intro to Design Thinking

Design thinking utilizes elements from the designer’s toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.

Jen Landis
Starting up a Socially Responsible Company

Today, many businesses are making it their mission to do more good. Called Corporate Social Responsibility (CSR), it’s a growing practice of for-profit organizations align their mission with relevant causes and purpose-driven programs. Pincurl Girls is one such for-profit company engaged in a variety of initiatives. Pincurl Girls empowers girls to believe in themselves by giving quarterly scholarships and helping other girls’ organizations with similar missions raise money.

Adobe
Building Your Online Brand: How to Stand Out in a Crowd

As a designer, you produce new concepts, sketches, comps, and final artwork every day. Wouldn’t it be nice if you had a simple, painless way to share that work with the rest of the world. Behance is the leading online platform for showcasing and discovering creative work. Learn how easy it is to share work directly from your favorite Creative Cloud apps, build your presence, create an online portfolio, find an audience and get noticed.

2:30 – 3:30 p.m.

General Session: Closing Keynote

Michael Donnelly
The Digital Evolution: Syncing Your Brand Experience From Clicks to Bricks & Back Again

There are a multitude of variables present when creating your digital strategy and trends move quickly with new technology launching by the minute. In this keynote presentation, we will dive in on tangible ways create a true ROI (Return On Investment) from your marketing dollars, boosting brand affinity, syncing your digital and analog experience for your customers, and using technology in meaningful ways. We’ll dive in on real-life examples featuring case studies of Elevate client projects from work with: SOLO Cup, Seed Phytonutrients (a L’Oréal brand), Lane Venture, and Giorgio Armani Beauty.

3:30 – 4:30 p.m.

Networking Reception

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