Agenda

8:00 – 9:00 a.m.

Registration

9:00 – 10:00 a.m.

General Session: Opening Keynote

Su Matthews Hale
Coming Soon

Topic overview coming soon.

10:00 – 11:00 a.m.

Morning Breakouts

ON Brand Influencer Panel

More information coming soon.

Monique Farmer
Coming Soon

Topic overview coming soon.

Greg Daake
Bringing 10,000 people together as one

This is the case study and behind the scenes story of rebranding Nebraska Medicine and UNMC (The University of Nebraska Medical Center). I will share the process, the challenges, the lessons learned, the results and hopefully a few nuggets of wisdom that can help you.

Adobe – Personal Branding

More information coming soon.

11:30 – 1:00 p.m.

General Session: Keynote Luncheon

Stefan Mumaw
Storybuilding: Using Stories to Connect Brands to Humans

The term ‘storytelling’ has become an agency buzzword of late. From creative shops to marketers, it seems everyone is a storyteller these days. Truth is, they’re right. We are all storytellers. But few of us are storybuilders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it. Story has a form, one that Stefan Mumaw, the Director of Narrative Strategy at San Francisco story shop First Person, is going to break down for you. He’ll lay out the structure of story and use real-world examples to show how each story component is used to build an emotional bridge between brand and consumer. Bring a few tissues, story has a knack for producing both tears of laughter and empathy and Stefan will use both to show just how powerful story can be.

1:00 – 1:30 p.m.

Networking Break

1:30 – 2:30 p.m.

Afternoon Breakouts

ON Brand Diversity Panel

More information coming soon.

Heather Cross
Intro to Design Thinking

Design thinking utilizes elements from the designer’s toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.

Jen Landis
Starting up a Socially Responsible Company

Today, many businesses are making it their mission to do more good. Called Corporate Social Responsibility (CSR), it’s a growing practice of for-profit organizations align their mission with relevant causes and purpose-driven programs. Pincurl Girls is one such for-profit company engaged in a variety of initiatives. Pincurl Girls empowers girls to believe in themselves by giving quarterly scholarships and helping other girls’ organizations with similar missions raise money.

Businesses are actively adding a sense of social purpose to their profit margins. Business leaders and team managers need to find ways to inspire their Gen Z employees and create a happy and productive culture throughout their company.

Discover how becoming a Socially Responsible Company can improve your company’s culture and brand. Create a plan to increase employee engagement and combat leader and manager burnout.

Adobe – Personal Branding

More information coming soon.

2:30 – 3:30 p.m.

General Session: Closing Keynote

Michael Donnelly
Coming Soon

Topic overview coming soon.

3:30 – 5:00 p.m.

Networking Reception

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