8:00 – 9:00 a.m.
9:00 – 10:00 a.m.
General Session: Opening Keynote
I’ve Got No Screens: Internet’s Screenless Future
What does the Internet look like without screens? We are about to find out.
Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 56 million screenless devices like Google Home and Amazon Echo are expected to ship worldwide this year. For some, screenless digital time will eclipse digital screen time.
What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
10:00 – 10:30 a.m.
10:30 – 11:30 a.m.
ON Brand Women’s Leadership Panel
We’re bringing together some of Omaha’s female leaders to discuss the modern workplace and how women can contribute and make their voices heard. This session is sure to be one of the most unique of the conference, so plan to attend and ask questions.
Apps & Taps: Gamifying Event-based Brand Engagement with Digital Apps
Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric of the event itself is key.
Join John Kreicbergs, the marketing co-chair for Kansas City’s award-winning Boulevardia festival, app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights the hows and whats/dos and don’ts of digital brand engagement for festivals. Learn about the key components of event-based digital marketing, how principles of game design and player engagement can be applied to attendee activation, and how sponsors and events can mutually benefit.
Clients, from international giants to small yet feisty nonprofits, come with history, otherwise known as baggage. Brand therapy is all about teaching problem solvers and managers how to guide the client through the creative process to make strong connections and successfully complete projects.
Learn how to facilitate and manage the client relationship from the start, how to navigate challenging interactions and influence the clients’ point of view.
Participants will emerge with renewed skills in project planning, active listening, collaboration, mindfulness and problem-solving — gleaned from my 20+ years of experience and research in branding, strategy and communications.
11:30 – 1:00 p.m.
General Session: Keynote Luncheon
Speak to the 11th Octave to be Heard Through the Noise
Do you know the top ways to create unity among customer audiences, fueling both brand awareness and brand love? Have you seen how behavior-based strategies are getting haptic communication into the hands of their customers? In this session, attendees will hear examples of how behavioral data can be used to strategize and fine-tune messages and demonstrate how rooting communication initiatives in the science of the human mind creates record-breaking results.
1:00 – 1:30 p.m.
1:30 – 2:30 p.m.
ON Brand Creative Panel
Where else will you get a chance to hear from some of Omaha’s most creative minds in one room? During this session, you’ll learn about best practices, finding a creative spark, and what makes a strong brand.
Ryan’s session will focus on using data-driven creative can lead to improved performance of media campaigns.
Working with startups to brand products
SKAR advertising is a full-service agency that has been helping brands evolve their marketing since 1962. Their team will present a case study detailing their branding work for Pup Alert, a Fort Collins-based tech start-up that created a product for dog owners to monitor their dogs while on the go. Pup Alert was contacted to be on Shark Tank and wanted a rebrand before their appearance. This session will go through the accelerated project from start to finish.
2:30 – 3:30 p.m.
General Session: Closing Keynote
What Freaks You Out?
Are you stuck? Are you achieving all that you want to be? Does it feel like you can’t get to the place you would like to be?
Learn how fear gets in our way, interferes with our creativity, and keeps us from reaching our goals.
3:30 – 5:00 p.m.
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