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Agenda

8:00 – 9:00 a.m.

Registration Opens

Creighton University’s Mike & Josie Harper Center | On the 4th floor
Continental Breakfast Provided

9:00 – 9:10 a.m.

Welcome/Logistics/Club Intros

9:10 – 10:00 a.m.

Keynote

Grow Your Creativity: It’s Not Just for Designers – Kathleen Riessen

Creativity is critical in your job but some days it can be tough to get your ideas to flow. A big myth about creativity is that if you aren’t a designer, you aren’t creative. In fact, how we define creativity in the marketing and advertising world doesn’t do the word justice. It’s time to redefine the word.

Creativity is seeing opportunities where others see obstacles, seeing possibility where others see problems and seeing solutions where others see challenges.
Come to this interactive experience and learn:

  1. How to strengthen your creative muscle
  2. The #1 thing you are doing that kills your creativity
  3. Simple tools you can use to access your creativity whenever you want

Walk away with a refreshed sense of creative flow that you can use to rethink your client and (your own) business challenges.

10:00 – 10:10 a.m.

Networking Break

10:10 – 11:00 a.m.

Morning Breakout Speakers

Authentic rebranding: Staying true in times of transition. – Leanne Prewitt, Jefferson, Erin, Ervin & Smith

The power of branding is undeniable. But with a marketing landscape that’s constantly in flux, how can you define a brand identity that holds true no matter what? In this session, you’ll hear the story of how Ervin & Smith partnered with JDH, a fifth-generation, family-owned ag company, to completely revamp their identity – without changing who they are. Learn what it takes to dig deep and own your truth while pushing a brand forward toward its greatest potential.

Crisis Response Advertising: Key Strategies for Brand Communicators – Frauke Hachtmann, MBA, Ph.D., Professor and William H. Kearns Chair in Journalism at UNL – professor and author

The COVID-19 pandemic provided a unique opportunity to understand the role advertising plays during a complex crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded and how the consumer landscape changed during the first 15 months of the crisis. Advertisers navigated a marketplace complicated by economic pressures, social unrest, and political polarization, which influenced their decision-making. Using a grounded theory research design, the book takes readers through different levels of data analysis from the exploration of broad categories to the development of a new Complex Crisis Response Advertising (CCRA) model. It includes theoretical propositions for researchers and numerous practical applications for advertising and marketing professionals. The COVID-19 health crisis accelerated trends that were already in motion and ushered in a new era, marked by an increasingly digital market environment and an elevated role of brands in society.

Noor Naseer, Basis Technologies

11:00 – 11:30 a.m.

Lunch/ Networking Break

11:30 a.m. – 1:00 p.m.

Keynote

Pernell Cezar BLK & Bold & Tom Woody from Freeman

1:00 – 1:10 p.m.

Networking Break

1:10 – 2:00 p.m.

Afternoon Breakout Speakers

What do you want me to do?!?! Using Emotional Intelligence to get clear direction from your client or your boss. – Kathleen Riessen

Have you ever presented an idea knowing it was exactly what your client/boss asked for only to be told they wanted something different? Unclear vision is one of the biggest challenges causing misunderstanding, conflict, loss of productivity, and frustration in the workplace.

Buyer Personas: The Science of Data and the Art of Storytelling – Jillian McNamee, Vice President, Marketing Network of Advanced Specialty Healthcare

My presentation, “Buyer Personas: The Science of Data and the Art of Storytelling,” offers an exploration into the creation and application of buyer personas in marketing. Covering the step-by-step process of developing detailed personas through demographic, psychographic, and behavioral data, it emphasizes the significance of deeply understanding the audience. It also illustrates how to effectively implement these personas in marketing campaigns with real-world case studies and discusses methods for measuring the impact on marketing ROI.

Interactive Storytelling: Engage, Entertain, and Educate Your Audience – Josefina Loza & Danelle Schlegelmilch-Maven Media Collaborative

Join Josefina Loza and Danelle Schlegelmilch from Maven Media Collaborative for an immersive session on Interactive Storytelling: Engage, Entertain, and Educate Your Audience. Dive into the world of interactive storytelling and discover how to captivate your audience with dynamic and engaging narratives. Key takeaways include:

  • Understanding the Interactive Storytelling Landscape
  • Exploring Digital Tools and Platforms
  • Learning the art of Crafting Interactive Stories
  • This session is designed for storytellers, marketers, and content creators looking to elevate their storytelling techniques and effectively engage their audience.

Aaron Templer

Aaron’s session details will be added soon

2:00 – 2:10 p.m.

Snack Break

2:10 – 3:00 p.m.

Keynote

Tessa Porter

3:00 – 3:30 p.m.

Networking & Closing